Oboz and I began collaborating on a full-scale trend/color/merch scope a few years ago, beginning with the Spring 2020 line. We've kicked off each season since with a trend presentation setting the look and feel for the brand. This is presented both internally and externally - to key retailers and sales reps. From this trend witness, I create the color palette and the merchandising plan. Applying the merch plan, I provide individual color CAD files per colorway, per style, that specify all color details. At each key design meeting, we review samples, evaluating color and design as a team, further refining the details until the line is ready for market.
Below are photos of new Fall 2020 styles, and sample pages from the Spring 2020 trend presentation, seasonal color palette, and a color CAD example.
